# Applications
For those with an affinity for simplicity, there is a lot to love about #TAXI.
It’s a brand, but it’s also a phone number.
You don’t need to download it, or ask for it. It’s already there on your mobile phone, and always will be.
And don’t worry, it works the same way on all phones, be it the most recent Smartphone, or a 5 year old feature phone.
Finally, you don’t pay for it, unless you need it. You get to decide.
Simple, yes. But very effective.
#TAXI is a pay per use service available on every mobile phone that will skip busy signals and connect you to one of the first available cabs amongst the top rated cab companies in your area. It’s a shortcut to a safe ride, where ever you are, as fast as possible. You pay for it on your wireless bill, only when you need it. And millions of people have.
The result? A significant lift in ARPU (Average Revenue Per User) for our Canadian wireless carrier partners, and the recent launch of #TAXI in the US market.
To learn a bit more about #TAXI, check out www.poundtaxi.com .